Y.O.U. Can make a Difference

In this week's episode Leyla talks to Sarah Jordan about her ethical underwear business Y.O.U Underwear and how you can make a difference too. Continue Reading Y.O.U. Can make a Difference

Welcome to the 81st episode of the Diverse Minds podcast. For March, we are celebrating amazing entrepreneurial women, and I’ve got a real treat in store for you today. In this episode, I’m joined by Sarah Jordan, a recognized industry leader with over 20 years, digital and business experience across not-for-profit commercial and publishing sectors.

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About My Guest Sarah

Sarah was inspired to start Y.O.U Underwear in 2016 after a trip to Uganda. There she witnessed first-hand the problems associated with not having underwear. In some communities, it is estimated that 1 in 10 girls miss school whilst on their periods. This is due to a lack of underwear and sanitary products. This results in up to 12 weeks a year of school missed! She didn’t get her knickers in a twist about it, Sarah founded Y.O.U Underwear! A business that works on a buy-one-give-two model with the charity Smalls for All and has so far donated over 14,000 pairs of underwear.

Sarah has won numerous awards for her work with Y.O.U Underwear, including the Barclay’s Women in Business Role Model of the Year 2019. Last year Y.O.U Underwear was named as one of Small Business Saturday’s SmallBiz100. Sarah was recently recognised by Small Business Britain’s f:Entrepreneur #ialso100 2021 as one of 100 female entrepreneurs making a powerful contribution to society, the economy and communities.

In addition to her work with Y.O.U Underwear, Sarah is a trustee of the Beam Foundation, a charity and crowdfunding platform that supports homeless people by getting them into employment and training. For the past 8 years, she has also run a positive change agency called BOLD which helps women achieve success in all areas of their lives. 

In today’s show, Y.O.U. Can Make a Difference  

  • What made Sarah start Y.O.U. Underwear. [02:43]
  • How she developed Y.O.U. Underwear to be as sustainable and positive as possible. [08:52]
  • What she does to ensure partnership working with suppliers in the Global South in her business. [15:11]
  • Tips for women looking to transition from full-time employment to starting their own business. [19:52]
  • Her top 3 tips for looking after her mental health [25:54]

Quotes on how Y.O.U. can make a Difference

  • I’m all about empowering women.
  • You get to a point where you have to make that jump into your business.
  • We do still vote with our wallets essentially, and every pound that you spend with a small ethical business definitely makes a big difference.
  • From wanting to provide underwear and empower women, I didn’t want to then exploit and have a supply chain that was really problematic.
  • We have clean underwear and the impact for those women or girls who didn’t have was just so fundamental.

Connect with my guest and resources on how Y.O.U. can make a difference

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Remember to tune in next week, where I’ll bring you more insights on mental health and inclusion.

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